How many flows does my eCommerce store actually need?

At minimum, 6 core flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back, and sunset. Most of our clients end up with 10-15 once we add VIP, birthday, replenishment, back-in-stock, and segment-specific variations. We prioritize by revenue impact — big six first, then layer in the rest.

How long does it take to build a complete Klaviyo flow system?

Core 6 flows go live in 3-4 weeks. The full 10-15 flow system is complete in 6-8 weeks. Each flow includes strategy, copywriting, email design, technical setup, and testing. We ship flows sequentially so you start earning revenue immediately, not after the entire project is done.

Do I need to provide the email copy and designs?

No. We handle everything — strategy, copywriting, email design, and technical setup in Klaviyo. We write in your brand voice and match your visual identity. You review and approve before anything goes live, but you don't write or design anything.

How is this different from using Klaviyo's built-in flow templates?

Klaviyo's templates are starting points — basic structures with generic copy. We build custom flows based on your actual customer data, product catalog, and business goals. The architecture, timing, copy, design, and trigger logic are all specific to your brand. Templates get you to 5-10% email revenue. Custom flows get you to 30-40%.

What happens after the flows are built?

Flows are living systems, not one-time projects. We offer ongoing management starting at $3,000/month that includes continuous A/B testing, performance optimization, new flow additions, and monthly revenue reporting. Most clients stay on because their flows keep getting better.

Klaviyo Flow Setup

Properly built Klaviyo flows generate 25-40% of total email revenue. Yours should be doing that.

Here's the math that matters: eCommerce brands with a complete Klaviyo flow system generate 25-40% of their total email revenue from automated flows — money that comes in 24/7 without anyone pressing send. Brands without proper flows? They're stuck at 5-10% and leaving hundreds of thousands on the table every year.

The gap comes down to setup. Most stores install Klaviyo, turn on the default welcome flow and abandoned cart, and stop there. They're missing browse abandonment, post-purchase sequences, cross-sell flows, win-back campaigns, VIP programs, sunset flows, replenishment reminders, and back-in-stock alerts. That's 10+ revenue-generating automations they simply don't have.

We're a Klaviyo Gold Partner that has built flow systems for 150+ eCommerce brands. We don't use templates. Every flow we build is designed around your customer data — purchase patterns, browsing behavior, engagement history, and product catalog. We get your core flows live in 3-4 weeks and your full system running in 6-8 weeks. From day one, your Klaviyo account starts earning revenue it wasn't earning before.

Get Your Flow Audit Report15 min. No pitch deck.

25-40%

Revenue From Flows

10-15

Flows Per Brand

3-4 Weeks

Core Flows Live

Gold

Klaviyo Partner

Why Klaviyo matters for eCommerce

Klaviyo flows are automated email sequences triggered by specific customer actions — a sign-up, an abandoned cart, a purchase, a period of inactivity. They're the backbone of eCommerce email marketing because they send the right message at the right moment without manual effort. But the difference between a basic flow setup and a properly architected flow system is the difference between 5% email revenue and 40%. It's not the platform. It's the build.

What we do on Klaviyo

Welcome series (3-7 emails)

The most important flow in your account. We build multi-step welcome sequences that introduce your brand, build trust, deliver a first-purchase incentive at the right moment, and segment new subscribers based on their behavior during onboarding. Conversion target: 15-20% of new subscribers.

Abandoned cart recovery (3-5 emails)

Triggered within an hour of cart abandonment. Dynamic product blocks, urgency messaging, and a discount ladder that escalates without training customers to wait for coupons. Recovery target: 10-15% of abandoned carts.

Browse abandonment (2-3 emails)

Catches the 70% of visitors who looked at products but didn't add to cart. Personalized product recommendations based on browsing behavior. Subtle, non-creepy messaging that brings shoppers back.

Post-purchase sequence (4-6 emails)

Timed to your product's consumption cycle. Thank you, shipping updates, usage tips, review requests, cross-sell recommendations, and repurchase nudges. The goal: turn $50 customers into $500 customers over 12 months.

Win-back and sunset flows

Win-back re-engages dormant customers with escalating offers and fresh creative. Sunset flows automatically suppress truly disengaged subscribers to protect deliverability. Both are critical and most brands have neither.

VIP, birthday, and specialty flows

VIP programs for your top 10% of customers. Birthday and anniversary flows for personal touches. Replenishment reminders for consumable products. Back-in-stock alerts for high-demand items. These "bonus" flows typically add 5-10% to total email revenue.

Why GOSH Digital for Klaviyo

We've built Klaviyo flow systems for 150+ eCommerce brands across every major vertical — fashion, beauty, supplements, home goods, food and beverage, electronics, and more. That means we bring pattern recognition to your account that a generalist agency can't match. We know which flow structures work best for which product types. We know the optimal number of emails per flow. We know the trigger timing, the discount laddering, and the copy angles that drive the highest conversion.

And because we're a Klaviyo Gold Partner, we get direct platform support, early access to new flow features, and insights from across Klaviyo's user base. Your flows benefit from everything we've learned across 150+ accounts — not just our best guess.

Questions our best clients asked first

Get your free Klaviyo flow audit — with a revenue roadmap

We'll review your current Klaviyo flows (or lack thereof), identify every revenue gap, and deliver a prioritized report showing exactly which flows to build first and how much each one is worth. No sales pitch. Just actionable data.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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