Klaviyo Flow Setup
Properly built Klaviyo flows generate a meaningful share of email revenue. Yours should be doing that.
Here's the math that matters: eCommerce brands with a complete Klaviyo flow system generate a meaningful share of email revenue from automated flows, money that comes in 24/7 without anyone pressing send. Brands without proper flows? They're stuck with a thin slice and leaving serious money on the table every year.
The gap comes down to setup. Most stores install Klaviyo, turn on the default welcome flow and abandoned cart, and stop there. They're missing browse abandonment, post-purchase sequences, cross-sell flows, win-back campaigns, VIP programs, sunset flows, replenishment reminders, and back-in-stock alerts. That's a pile of revenue-generating automations they simply don't have.
We're a Klaviyo Gold Partner and the team behind 150+ eCommerce clients. We don't use templates. Every flow we build is designed around your customer data: purchase patterns, browsing behavior, engagement history, and product catalog. We get your core flows live first and your full system running after that. Once the first flows are live, your Klaviyo account starts earning revenue it wasn't earning before.
150+
Clients
$70M+
Revenue Driven
$23M+
Ad Spend
Gold
Klaviyo Partner
Why Klaviyo matters for eCommerce
Klaviyo flows are automated email sequences triggered by specific customer actions: a sign-up, an abandoned cart, a purchase, a period of inactivity. They're the backbone of eCommerce email marketing because they send the right message at the right moment without manual effort. But the difference between a basic flow setup and a properly architected flow system is the difference between a thin slice and a working channel. It's not the platform. It's the build.
What we do on Klaviyo
Welcome series
The most important flow in your account. We build multi-step welcome sequences that introduce your brand, build trust, deliver a first-purchase incentive at the right moment, and segment new subscribers based on their behavior during onboarding. The goal is a welcome series that actually converts.
Abandoned cart recovery
Triggered shortly after cart abandonment. Dynamic product blocks, urgency messaging, and a discount ladder that escalates without training customers to wait for coupons. The goal is a cart flow that actually brings people back.
Browse abandonment
Catches visitors who looked at products but didn't add to cart. Personalized product recommendations based on browsing behavior. Subtle, non-creepy messaging that brings shoppers back.
Post-purchase sequence
Timed to your product's consumption cycle. Thank you, shipping updates, usage tips, review requests, cross-sell recommendations, and repurchase nudges. The goal: turn first-time buyers into people who come back.
Win-back and sunset flows
Win-back re-engages dormant customers with escalating offers and fresh creative. Sunset flows automatically suppress truly disengaged subscribers to protect deliverability. Both are critical and most brands have neither.
VIP, birthday, and specialty flows
VIP programs for your best customers. Birthday and anniversary flows for personal touches. Replenishment reminders for consumable products. Back-in-stock alerts for high-demand items. These extra flows add revenue on top of the core system.
Why GOSH Digital for Klaviyo
GOSH has worked with 150+ eCommerce clients. We build Klaviyo flow systems across every major vertical: fashion, beauty, supplements, home goods, food and beverage, electronics, and more. That means we bring pattern recognition to your account that a generalist agency can't match. We know which flow structures work best for which product types. We know the optimal number of emails per flow. We know the trigger timing, the discount laddering, and the copy angles that drive the highest conversion.
And because we're a Klaviyo Gold Partner, we get direct platform support, early access to new flow features, and insights from across Klaviyo's user base. Your flows benefit from everything we've learned from client accounts, not our best guess.
Honest answers to
common questions
Get your free Klaviyo flow audit: with a revenue roadmap
We'll review your current Klaviyo flows (or lack thereof), identify every revenue gap, and deliver a prioritized report showing exactly which flows to build first and how much each one is worth. No sales pitch. Just actionable data.
Pick a Time30 minutes. No pitch deck. Just your data and our honest take.
Related services
Klaviyo Abandoned Cart
Most online shopping carts are abandoned. Most brands recover almost none of them. We build flows that bring people back.
Recover abandoned carts with Klaviyo flows. Multi-step sequences, smart timing, dynamic products. Klaviyo Gold Partner. Free cart recovery audit.
Learn moreKlaviyo Welcome Series
Your welcome flow is the single most important email sequence in your Klaviyo account. And it's probably a single email with a discount code.
Klaviyo welcome series that turns new subscribers into buyers. Multi-step flows with smart branching. Klaviyo Gold Partner. Free welcome flow audit.
Learn moreKlaviyo Segmentation
Sending every email to your entire list isn't a strategy. It's a deliverability death sentence.
Klaviyo segmentation that drives higher revenue per email. RFM scoring, behavioral segments, VIP tiers. Stop blasting your whole list. Gold Partner agency.
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