Skincare Paid Media

A skincare brand switched from product shots to before/after UGC. ROAS went from 1.8x to 5.2x in 30 days.

Skincare advertising is proof-driven. Customers want to see results on real skin, not airbrushed models. Before/after content, customer testimonials, and dermatologist-backed claims outperform studio product photography by 3-5x.

We build skincare paid media around proof: before/after UGC, skin concern targeting, and ingredient education that builds purchase confidence.

Get Your Free Media Plan15 min. No pitch deck.

5.2x

ROAS (UGC Creative)

150+

Brands Served

$23M+

Revenue Driven

3-5x

UGC vs. Product Shots

The Skincare & Cosmetics eCommerce opportunity

Skincare advertising converts when it shows proof. Before/after photos, video testimonials, and ingredient education build the confidence needed to purchase a product that goes on someone's face.

What skincare & cosmetics brands get wrong with paid media

  • Product shots on white backgrounds underperforming
  • No before/after or transformation content in ad rotation
  • Generic "beauty enthusiast" targeting instead of skin concern segments
  • No ingredient education in ads building product understanding
  • Same creative for acne sufferers and anti-aging customers

How we do paid media for skincare & cosmetics brands

Before/after UGC creative. Skin concern-targeted audiences. Ingredient education ads. Testimonial video content. Skin quiz funnel for personalised product matching.

What's included

  • ✓Before/after UGC content strategy and creator partnerships
  • ✓Skin concern Meta audience targeting (acne, aging, hyperpigmentation)
  • ✓Google Shopping with concern-specific product titles
  • ✓TikTok skincare routine and ingredient education ads
  • ✓Skin quiz funnel for personalised product recommendations
  • ✓Monthly ROAS by concern segment and creative type

Questions our best clients asked first

Show proof. Build trust. Drive sales.

Free media plan with UGC strategy, skin concern targeting, and creative direction.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

More for Skincare & Cosmetics brands

Skincare Email

Skincare brands with skin-type segmented email programmes generate 3x more revenue per subscriber than brands sending the same email to everyone.

Skincare email marketing with skin-type segmentation, routine builder flows, and replenishment reminders. Klaviyo Gold Partner. 150+ clients.

Learn more

Skincare SEO

Sephora ranks for "best moisturiser." You will not beat them. But "best niacinamide serum for hyperpigmentation" is yours for the taking.

Skincare SEO targeting ingredient, concern, and routine searches. Organic traffic from customers researching their skin needs.

Learn more

Skincare Shopify

Can a customer with acne-prone oily skin find their perfect routine on your store in under 2 minutes?

Custom Shopify stores for skincare brands. Skin quiz, routine builder, ingredient transparency, and before/after galleries. 150+ clients.

Learn more

Activewear Paid Media

Activewear ads with UGC from real athletes outperform studio product shots by 3x on Meta. Your creative strategy needs real people.

Activewear ad campaigns with UGC-driven creative, athlete targeting, and activity-based audiences. 150+ eCommerce clients. 4.2x avg. ROAS.

Learn more

Ready to grow?

Book a free call

Book Call