An auto parts brand came to us with a 0.9% conversion rate. We added fitment search and hit 2.8%.

Before: 3,000+ SKUs. No year/make/model search. Customers had to manually check fitment by reading product descriptions. Mobile experience was painful — tiny part numbers, no filtering, slow load times. Cart abandonment was 82% because buyers weren't confident the part would actually fit their vehicle.

Bridge: We rebuilt the store with a vehicle fitment search front and centre. Enter your year, make, and model — see only compatible parts. Collection pages filter by vehicle and category. Product pages show "Fits your [Vehicle]" confirmation. Mobile-first design with large product images, clear fitment badges, and fast checkout.

After: Conversion rate jumped from 0.9% to 2.8%. Cart abandonment dropped to 64%. Returns decreased 40% because buyers purchased with confidence. AOV increased $35 because compatible accessories surfaced automatically.