What ROAS should automotive brands expect?

3-5x is typical for well-targeted automotive paid media. Enthusiast audiences with high AOV and repeat rates make the unit economics very strong. Performance and modification parts often hit higher ROAS than maintenance parts.

Is YouTube worth it for auto parts?

Automotive is one of YouTube's biggest categories. Pre-roll ads on vehicle-specific reviews, install videos, and build content reach buyers in the research phase. YouTube is particularly strong for performance and modification parts.

How do you handle fitment in Google Shopping?

We optimise product feed titles to include year/make/model compatibility. "Cold Air Intake" becomes "Cold Air Intake for 2018-2022 Honda Civic 1.5T." This matches how buyers search and improves click-through rates significantly.

$5,000-$25,000/month across platforms. High-AOV categories like performance parts can justify larger budgets with strong returns.

Do you create the ad creative?

Ad copy, creative direction, and UGC sourcing. For automotive, customer install content and build photography outperform studio shots. We help source and produce that content.

Automotive Aftermarket Paid Media

Car enthusiasts spend more per purchase and buy more frequently than almost any other eCommerce audience. Your ads should find them.

The automotive aftermarket buyer is the ideal paid media customer: high intent, high AOV, high repeat rate. Someone searching for "Bilstein B8 shocks 2017 WRX" knows exactly what they want, will spend $400-$800 per order, and will buy again within months. The lifetime value is enormous.

Most auto parts brands run Google Shopping with generic product titles and broad Meta targeting. The result: competing on price with Amazon and AutoZone while missing the enthusiast buyers who would pay full price for fitment accuracy, fast shipping, and real expertise.

GOSH Digital builds automotive paid media around fitment-specific targeting and enthusiast audiences. Google Shopping titles include vehicle fitment. Meta ads feature install content from real customers. YouTube pre-roll targets specific vehicle forums and review channels. Every ad reaches someone who owns a compatible vehicle and is in the buying mindset.

Get Your Free Media Plan15 min. No pitch deck.

4.2x

Avg. ROAS

$400+

Avg. Enthusiast AOV

150+

Clients Served

$23M+

Revenue Driven

The Automotive Aftermarket eCommerce opportunity

Automotive aftermarket paid media has exceptional unit economics. High AOV ($200-$1,000+ per order), high repeat rate (enthusiasts buy 10-15 times per year), and high brand loyalty once established. The brands that target by vehicle fitment and enthusiast community — rather than broad demographics — capture the buyers willing to pay full price for accuracy, expertise, and fast shipping.

What automotive aftermarket brands get wrong with paid media

Google Shopping product titles are generic — missing year/make/model that buyers search for
Meta targeting is too broad — "car enthusiasts" includes 50 million people
No YouTube presence despite automotive being one of YouTube's top content categories
No retargeting for visitors who checked fitment but didn't purchase
Competing on price instead of positioning as the fitment expert

How we do paid media for automotive aftermarket brands

We build auto parts paid media around fitment precision and enthusiast community. Google Shopping titles get rewritten with year/make/model compatibility. Meta ads target vehicle-specific interest groups and lookalikes from highest-LTV customers. YouTube pre-roll reaches viewers of vehicle-specific review and build content.

Creative features real builds, install time-lapses, and before/after performance comparisons. Retargeting follows fitment checks — if someone verified a part fits their vehicle, they see that exact part in their feed for the next 14 days. The message: we know your car, we have the right part, it ships fast.

What's included

✓Google Shopping with vehicle fitment in product titles and descriptions
✓Meta campaigns targeting vehicle-specific enthusiast communities
✓YouTube pre-roll on vehicle review, build, and install content
✓Fitment-based retargeting for visitors who checked compatibility
✓UGC and build content creative from real customers
✓Monthly reporting: ROAS by vehicle category, platform, and product line

Questions our best clients asked first

Car enthusiasts are looking for parts. Make sure they find yours first.

Custom media plan with fitment targeting, platform allocation, and revenue projections. Free.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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