Klaviyo & Email

SMS Marketing (DTC)

Quick definition

Direct text messaging to opted-in subscribers. Higher conversion than email per send, with higher cost per send and tighter compliance.

What it actually means

SMS converts higher per send than email for eCommerce, at a higher cost per send. Best use cases: cart abandonment, product drops, back-in-stock alerts, VIP exclusive offers. Compliance is critical: TCPA in the US, PECR in the UK, GDPR in the EU. Subscribers must give explicit consent before any send. Sending unsolicited SMS is a fast path to lawsuits and carrier blocks.

Related terms

Flow (Email/SMS)

An automated sequence of messages triggered by a customer action: welcome, abandoned cart, post-purchase, and more.

Klaviyo

A behavioral email and SMS platform built for eCommerce, with native Shopify integration and event-level customer data.

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mark@goshdigital.co · Dubai