Klaviyo & Email
Klaviyo
Quick definition
A behavioral email and SMS platform built for eCommerce, with native Shopify integration and event-level customer data.
What it actually means
Klaviyo is the leading email and SMS marketing platform for DTC eCommerce. Unlike general-purpose tools like Mailchimp, Klaviyo ingests product, order, and behavioral data from Shopify in real time, so brands can build flows triggered by specific customer actions: viewed product, abandoned cart, post-purchase, replenishment, win-back. Configured well, Klaviyo becomes a core revenue channel. Klaviyo Gold Partners, including GOSH Digital, get earlier feature access, dedicated support, and deeper integration tooling.
Related terms
Flow (Email/SMS)
An automated sequence of messages triggered by a customer action: welcome, abandoned cart, post-purchase, and more.
Segmentation (Email)
Splitting your email list into groups based on behavior, profile, or purchase data so each group receives relevant messaging.
Email Deliverability
The probability that your email reaches the inbox instead of spam or the promotions tab. Driven by sender reputation, authentication, and engagement.
CAPI (Meta Conversions API)
Server-side event tracking from your store to Meta, replacing browser pixel events lost to iOS privacy changes and ad blockers.