Conversion & UX
Shop Pay
Quick definition
Shopify's accelerated checkout that one-clicks a shopper using stored payment and address data across all Shopify stores.
What it actually means
Shop Pay lets a shopper check out with stored payment and address data across Shopify stores. Once a customer enables Shop Pay on one store, they can check out on other Shopify stores with a short SMS code. For Plus stores, Shop Pay also offers installments via Affirm. Enabling Shop Pay is a high-leverage checkout change for any Shopify store.
Related terms
CRO (Conversion Rate Optimization)
The systematic process of testing and improving the percentage of site visitors who complete a desired action.
Checkout Extensibility (Shopify)
Shopify Plus's modern checkout customization model using web pixels, UI extensions, and Functions, replacing the deprecated checkout.liquid.