Conversion & UX
Shop Pay
Quick definition
Shopify's accelerated checkout that one-clicks a shopper using stored payment and address data across all Shopify stores.
What it actually means
Shop Pay converts 1.7x higher than guest checkout on Shopify (Shopify's own data). Once a customer enables Shop Pay on any Shopify store, they can check out on any other Shopify store with a 6-digit SMS code. For Plus stores, Shop Pay also offers Buy-Now-Pay-Later (Shop Pay Installments) via Affirm. Enabling Shop Pay is one of the highest-leverage zero-effort CRO interventions for any Shopify store.
Related terms
CRO (Conversion Rate Optimization)
The systematic process of testing and improving the percentage of site visitors who complete a desired action.
Checkout Extensibility (Shopify)
Shopify Plus's modern checkout customization model using web pixels, UI extensions, and Functions — replacing the deprecated checkout.liquid.