Conversion & UX
CRO (Conversion Rate Optimization)
Quick definition
The systematic process of testing and improving the percentage of site visitors who complete a desired action.
What it actually means
CRO for eCommerce focuses on the funnel: product page conversion, add-to-cart rate, cart-to-checkout rate, checkout completion rate. High-leverage work: clearer product page value, social proof, less friction, checkout streamlining with Shop Pay and accelerated payment buttons, trust signals such as reviews, return policies, and trust badges, and mobile-first design. A/B testing tools include Convert.com, Intelligems, and Visually for Shopify.