SEO & AI Search
Schema.org Structured Data
Quick definition
A shared vocabulary of structured data markup understood by Google, Bing, ChatGPT, Claude, and most AI agents.
What it actually means
Schema.org is a collaborative project by Google, Microsoft, Yahoo, and Yandex defining a standard JSON-LD vocabulary for marking up content meaning. The most-used types for eCommerce sites: Organization for brand identity, LocalBusiness for a geo entity, Product with offers and reviews, Article for blog posts, FAQPage for Q&A, HowTo for procedural content, BreadcrumbList for navigation, and WebSite with SearchAction. Proper schema implementation is high-leverage SEO and AI optimization, often more useful than writing another thin page.
Related terms
FAQPage Schema
JSON-LD structured data that marks question-and-answer blocks on a page so search engines and AI tools can extract them.
HowTo Schema
JSON-LD structured data marking procedural content as step-by-step instructions, eligible for Google rich results and AI citation.
JSON-LD
A JavaScript Object Notation format for Linked Data, the preferred method for embedding schema.org markup in HTML.