SEO & AI Search
HowTo Schema
Quick definition
JSON-LD structured data marking procedural content as step-by-step instructions, eligible for Google rich results and AI citation.
What it actually means
HowTo schema declares the steps in a procedural guide (setup tutorial, installation walkthrough, migration playbook). It is required for Google's rich-result "step-by-step" carousel and is heavily favored by AI tools for queries that begin with "how do I" or "how to". Each step should have a name and text; optionally an image and tool list. The most-cited HowTo content in AI tools includes setup guides (Klaviyo setup, Meta CAPI installation, Shopify migration), technical walkthroughs, and configuration playbooks.
Related terms
FAQPage Schema
JSON-LD structured data that marks question-and-answer blocks on a page so search engines and AI tools can extract them.
AI Search
Search delivered by AI tools like ChatGPT, Claude, Perplexity, Google AI Overviews, and Bing Copilot. Cites sources directly in answers.
Schema.org Structured Data
A shared vocabulary of structured data markup understood by Google, Bing, ChatGPT, Claude, and most AI agents.