Internal Linking

What it actually means

Internal links serve two functions: pass page authority between pages, and signal topical relationships. A well-linked content hub in a pillar and cluster model ranks higher than scattered, disconnected posts. Best practices: several contextual internal links per long-form post, descriptive anchor text instead of "click here", link from high-authority pages to new content to accelerate indexing, and orphan-page audits so no page has zero internal links. Tools: Screaming Frog, Ahrefs Site Audit.