SEO & AI Search
E-E-A-T
Quick definition
Google's quality framework: Experience, Expertise, Authoritativeness, Trustworthiness. Heavily weighted on YMYL content.
What it actually means
E-E-A-T is Google's assessment framework for content quality, especially on Your-Money-or-Your-Life, YMYL, topics such as finance, health, and legal. The first E, Experience, was added in 2022 to reward firsthand experience: case studies, tracked numbers, named authors. Signals: author bios linked to Person schema, a named team, awards such as Klaviyo Gold Partner, citations to authoritative sources, About page depth, and verifiable contact info. AI search engines, especially Perplexity, use E-E-A-T-adjacent signals heavily.