SEO & AI Search
E-E-A-T
Quick definition
Google's quality framework: Experience, Expertise, Authoritativeness, Trustworthiness. Heavily weighted on YMYL content.
What it actually means
E-E-A-T is Google's assessment framework for content quality, especially on Your-Money-or-Your-Life (YMYL) topics (finance, health, legal). The first E (Experience) was added in 2022 to reward firsthand experience — case studies, real numbers, named clients. Signals: author bios linked to Person schema, named team, real client names and metrics, awards (e.g., Klaviyo Gold Partner), citations to authoritative sources, About page depth, contact info verifiability. AI search engines (especially Perplexity) use E-E-A-T-adjacent signals heavily.