Conversion & UX

AOV Bundling

Quick definition

Combining multiple products at a small discount to lift average order value while improving margin per order.

What it actually means

Bundling lifts AOV 20-50% in well-designed offers. Patterns that work: 2-pack / 3-pack of consumables at a per-unit discount, "starter kit" bundling a hero product with accessories, gift-with-purchase above a threshold ($1 above current AOV is a common starting point), tiered free-shipping bundle suggestions. Best practice: present the bundle as the default option on the PDP with a per-unit price callout. Skio and Recharge handle subscription-bundle complexity; native Shopify Functions can handle one-time bundles.

Related terms

AOV (Average Order Value)

Total revenue divided by total orders in a period.

CRO (Conversion Rate Optimization)

The systematic process of testing and improving the percentage of site visitors who complete a desired action.

Ready to see what your data is telling you?

Book a free strategy call. We'll analyze your current setup, identify the biggest opportunities, and show you exactly where the revenue is hiding.

Schedule a Free Strategy Call