Conversion & UX
AOV Bundling
Quick definition
Combining multiple products at a small discount to lift average order value while improving margin per order.
What it actually means
Bundling can lift AOV when the offer is clear. Patterns that work: multi-packs of consumables at a per-unit discount, a starter kit that pairs a hero product with accessories, gift-with-purchase above a threshold, and tiered free-shipping suggestions. Best practice: present the bundle as the default option on the PDP with a per-unit price callout. Skio and Recharge handle subscription-bundle complexity; native Shopify Functions can handle one-time bundles.