Klaviyo & Email
Abandoned Cart Flow
Quick definition
The email sequence triggered when a customer starts checkout but does not complete. Often one of the more profitable sequences per recipient.
What it actually means
Abandoned cart flows recover checkouts that would otherwise be lost. A common structure: reminder shortly after abandonment, value reinforcement the next day, then an optional incentive. Recovered carts often have a higher AOV because the shopper was already considering a larger basket. The flow is stronger when paired with SMS.