The GOSH Blog

eCommerce marketing insights.

Strategies that work, tactics we've tested.

Meta Ad Creative That Converts: UGC, Static, Video
Paid Media·

Meta Ad Creative That Converts: UGC, Static, Video

The creative is the targeting now. Here's exactly which ad formats, hooks, and creative strategies are working on Meta in 2026 — based on millions in ad spend.

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Google Shopping for eCommerce: Feed Optimization That Actually Works
Paid Media·

Google Shopping for eCommerce: Feed Optimization That Actually Works

Your Google Shopping feed is probably costing you money. Here's how to optimize product titles, GTINs, custom labels, and Performance Max bidding.

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Performance Max for eCommerce: The Campaign Type Nobody
Paid Media·

Performance Max for eCommerce: The Campaign Type Nobody

Google's Performance Max campaigns promise to do everything. But most eCommerce brands are running them wrong and bleeding money.

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TikTok Ads for eCommerce: How to Make It Work Without Going
Paid Media·

TikTok Ads for eCommerce: How to Make It Work Without Going

You don't need viral videos to make TikTok Ads work for eCommerce. Here's the campaign structure, creative strategy, and metrics that actually matter.

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Meta Ads for eCommerce in 2026
Paid Media·

Meta Ads for eCommerce in 2026

Meta Ads in 2026 look nothing like 2022. Here's what's changed, what still works, and the exact campaign structure we run for eCommerce brands.

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Influencer Marketing for eCommerce: What Actually Drives
Paid Media·

Influencer Marketing for eCommerce: What Actually Drives

Most influencer campaigns generate awareness but zero trackable revenue. Here's how to structure deals, pick creators, and measure ROI that actually matters.

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Google Ads for eCommerce: A No-BS Guide to Profitable
Paid Media·

Google Ads for eCommerce: A No-BS Guide to Profitable

Most eCommerce Google Ads accounts waste 30-40% of budget. Here's how to structure campaigns, fix wasted spend, and scale profitably in 2026.

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