Do you know what your actual cost per new customer is? Not the number your ad dashboard shows — the real number after you subtract existing customers, branded searches, and duplicated conversions? Most Sioux Falls businesses have never done that math.

South Dakota has lower CPCs than coastal markets. That is the good news. The bad news is lower CPCs create a false sense of efficiency. Cheap clicks are still wasted clicks if they go to the wrong audience. And in a market where most businesses have never properly audited their ad accounts, the waste is significant.

Branded search terms counted as new acquisition. Geographic targeting pulling in clicks from Omaha and Minneapolis with no local intent. Broad match keywords matching searches that have nothing to do with what you sell. The dashboard says 3x ROAS. The bank account says otherwise.

GOSH Digital manages paid media for Sioux Falls businesses with proper attribution and honest reporting. 150+ clients. 4.2x average ROAS — the real number, not the inflated one. Serving remotely.