Phoenix PPC Management

A Phoenix outdoor brand was spending $26K/month on ads. ROAS was 1.4x. Here's what we changed.

They had the brand. They had the products. Phoenix's outdoor crowd loved them. But their ad accounts were a disaster. Google Shopping campaigns with no negative keywords. Meta retargeting hitting the same people who already bought. TikTok ads running with zero attribution. Their agency kept saying "we're optimizing" — but the ROAS told a different story.

We rebuilt everything from the foundation up. New campaign architecture. Proper exclusion audiences. A creative testing cadence that actually tested variables instead of randomly swapping images. And most importantly — a measurement framework that tied every single click to revenue. Within 90 days, ROAS hit 3.6x. Within six months, 4.9x. Same budget. Completely different outcome.

That's what proper paid media management looks like. At GOSH Digital, we manage Google Ads, Meta, and TikTok for Phoenix eCommerce brands who are tired of burning money on ads that don't perform. Phoenix's outdoor and wellness market is competitive — every dollar of ad spend needs to fight for its life. We make sure it does.

See How We'd Improve Your Ads15 min. No pitch deck.

4.2x

Avg. ROAS

$23M+

Revenue Driven

150+

Clients Managed

-38%

Avg. CAC Reduction

What we do for Phoenix brands

Campaign architecture that eliminates waste

We structure campaigns so audiences don't overlap, budgets don't cannibalize, and every ad group has a clear job. Clean architecture equals higher ROAS.

Creative testing at scale

We test headlines, images, videos, and offers systematically. Not random A/B tests — structured experiments that tell us exactly what your Phoenix audience responds to.

Attribution that actually works

Server-side tracking, UTM discipline, and cross-platform measurement. You'll know exactly which campaigns, ad sets, and creatives drive real sales.

Cross-platform coordination

Google for intent capture, Meta for demand gen, TikTok for discovery. We coordinate across platforms so they amplify each other instead of competing for the same buyer.

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How we work

Step 01

Audit your ad accounts

We review campaign structure, audience targeting, creative performance, bidding strategy, and attribution. Clear picture of what's working and what's wasting money.

Step 02

Rebuild campaign architecture

New campaign structure, clean audience segmentation, proper exclusions, and a testing roadmap. Built around your products, your margins, and your target ROAS.

Step 03

Launch and test

Campaigns go live with a structured creative testing cadence. We test variables methodically — not randomly — so we learn fast and scale what works.

Step 04

Optimize weekly, report in revenue

Bid adjustments, audience refinements, budget reallocation — all based on revenue data. You get a weekly report that speaks in dollars, not impressions.

Why Phoenix brands trust us

Phoenix's eCommerce market is growing fast — outdoor lifestyle, wellness, fitness, desert sports. We manage paid media for Phoenix businesses remotely, and that works because ad platforms are global. Your Google Ads and Meta campaigns don't care where the person managing them sits. They care about strategy, structure, and daily optimization. We deliver all three, backed by 150+ clients and $23M+ in revenue driven.

Questions our best clients asked first

Curious what better ads could look like?

No pressure. Just a conversation about your ad accounts, your goals, and whether we're the right fit. If we're not, we'll tell you straight.

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15 minutes. No pitch deck. Just your data and our honest take.

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