London PPC Management
A London DTC brand was spending £18K/month on ads. ROAS was 1.2x. Here's what we changed.
They were doing everything "right." Google Shopping campaigns, Meta retargeting, even TikTok ads for brand awareness. But the ROAS was brutal — barely breaking even after you factored in product costs and fulfilment. The problem wasn't the platforms. It was the structure. Campaigns overlapped. Audiences cannibalised each other. Attribution was a mess. Nobody could tell which ad actually drove a sale.
We rebuilt everything from the ground up. New campaign architecture. Proper exclusion audiences. Creative testing cadence. And most importantly — a measurement framework that tied every click to revenue, not just conversions. Within 90 days, ROAS hit 3.6x. Within six months, 5.1x. Same budget. Completely different outcome.
That's what proper paid media management looks like. At GOSH Digital, we manage Google Ads, Meta, and TikTok for eCommerce brands who are tired of wasting money on ads that don't perform. London's market is brutally competitive — fashion, beauty, homeware, wellness — and every pound of ad spend needs to fight for its life. We make sure it does.
4.2x
Avg. ROAS
£23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for London brands
Campaign architecture that eliminates waste
We structure campaigns so audiences don't overlap, budgets don't cannibalise, and every ad group has a clear job. Clean architecture = higher ROAS.
Creative testing at scale
We test headlines, images, videos, and offers systematically. Not random A/B tests — structured experiments that tell us exactly what your UK audience responds to.
Attribution that actually works
We build measurement frameworks that tie clicks to revenue. You'll know exactly which campaigns, ad sets, and creatives drive real sales — not just last-click guesses.
Cross-platform synergy
Google for intent capture, Meta for demand gen, TikTok for discovery. We coordinate across platforms so they amplify each other instead of competing for the same buyer.
How we work
Audit your ad accounts
We review campaign structure, audience targeting, creative performance, bidding strategy, and attribution. You get a clear picture of what's working and what's wasting money.
Rebuild campaign architecture
New campaign structure, clean audience segmentation, proper exclusions, and a testing roadmap. Built around your products, your margins, and your target ROAS.
Launch and test
Campaigns go live with a structured creative testing cadence. We test variables methodically — not randomly — so we learn fast and scale what works.
Optimise weekly, report in revenue
Bid adjustments, audience refinements, budget reallocation — all based on revenue data, not vanity metrics. You get a weekly report that speaks in pounds.
Why London brands trust us
London's eCommerce market is the largest in Europe. Competition for every click is fierce — fashion brands, beauty sellers, subscription services, all bidding on the same audiences. We manage paid media for London businesses remotely — and that works because ad platforms are global. Your Google Ads and Meta campaigns don't care where the person managing them sits. They care about strategy, structure, and daily optimisation. We deliver all three, with 150+ clients of proof behind it. And you don't pay for a Soho office in your retainer.
Questions our best clients asked first
Curious what better ads could look like?
No pressure. Just a conversation about your ad accounts, your goals, and whether we're the right fit. If we're not, we'll tell you.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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