A Birmingham eCommerce brand cut their ad budget by 20% and increased revenue by 45%. Here's the story.

They were spending £14K a month across Google and Meta. The agency kept asking for more budget because "the algorithm needs more data." But ROAS was stuck at 1.8x — barely profitable after product costs and fulfilment. The founder was ready to pull the plug on paid media entirely.

We didn't ask for more budget. We asked for access to the ad accounts. What we found: campaigns targeting the same audiences against each other, no exclusion audiences, three months of the same ad creative with no testing, and attribution that double-counted conversions. We restructured everything. Clean architecture. Proper exclusions. Systematic creative testing. Revenue-based attribution.

Ninety days later: ROAS at 4.1x on a smaller budget. The extra cash went into email flows that compounded the effect. That's not magic. That's what happens when someone actually looks at the data.

GOSH Digital manages Google Ads, Meta, and TikTok for eCommerce brands who want every pound working as hard as possible. Birmingham's growing eCommerce market is competitive — and proper campaign management is the difference between scaling and stalling.