Hold on. If your Cary NC SaaS company is running Google Ads without pipeline attribution — tracking leads but not closed revenue — you are optimizing against the wrong metric entirely.

Lead generation is not the goal. Revenue is. And in B2B SaaS and healthcare marketing, the gap between a lead and revenue is massive. A low-quality lead that costs $50 but never closes is infinitely more expensive than a high-quality lead that costs $200 and closes at $50K ACV.

Most PPC agencies optimize for cost per lead because it is easy to measure. Lower CPL looks good in a report. But if those cheaper leads never convert to customers, you are just generating expensive noise in your sales team inbox.

We optimize against pipeline and revenue. That means tracking from ad click through to closed deal — even when the sales cycle is 90+ days. It means feeding conversion data back to Google and Meta so their algorithms optimize for buyers, not just form fillers. It means weekly reporting on pipeline generated, not just leads collected.

150+ accounts. $23M+ in tracked revenue. Research Triangle SaaS, healthcare, and eCommerce get pipeline-focused PPC remotely.