The average Google Ads account wastes 25-40% of its budget on non-converting search terms. For a Bend outdoor brand spending $10K/month, that is $2,500-$4,000 going to people who will never buy.

Wasted ad spend is money leaving your bank account to buy clicks from people who will never become customers. Broad match keywords matching irrelevant searches. Audiences too wide. No negative keyword lists. No exclusion audiences. The dashboard looks acceptable because it averages the waste with the wins. But under the hood, a quarter to a third of every dollar goes nowhere.

Bend brands often face a specific challenge: "outdoor" is an enormous interest category. Targeting people "interested in outdoor activities" includes everyone from casual day hikers to ultramarathon runners. If you sell premium technical gear, most of that audience is irrelevant. Precision targeting matters.

GOSH Digital manages paid media with precision. Clean campaign architecture. Tight targeting. Honest attribution. 4.2x average ROAS. 150+ clients. Serving Bend remotely.