Most Klaviyo accounts track three events: opened email, clicked email, placed order. That is not customer data. That is barely scratching the surface.

Klaviyo's real power is in the events and properties you track. Page views, product views, add to carts, search queries, quiz completions, video watches, scroll depth, review submissions — every meaningful action a customer takes on your site can be tracked as a Klaviyo event with custom properties.

When you track the right events, everything gets better. Abandoned browse flows trigger based on specific products viewed. Segments distinguish between someone who visited once and someone who visited the same product five times. Predictive analytics models have richer data to work with. Campaign targeting uses actual behaviour instead of demographics.

But most Klaviyo accounts only track the defaults — the events Shopify passes automatically. No custom events. No enriched properties. No on-site behaviour tracking. You are running a data-powered platform with minimal data.

We configure Klaviyo event tracking for eCommerce brands. Custom events for every meaningful customer action. Properties enriched with product details, session context, and engagement signals. The data infrastructure that makes your flows, segments, and analytics actually work.

As a Klaviyo Gold Partner, we know which events matter, which properties unlock better segmentation, and how to set up tracking that feeds every downstream automation.