Klaviyo Data Science
Stop. Before you send another campaign, answer this: which 20% of your list will generate 80% of your revenue next quarter?
Your Klaviyo account contains more data than most brands realize. Every open, click, purchase, browse, and cart action is logged with timestamps, product details, and revenue values. That data tells a story about customer behaviour that goes far beyond what the default Klaviyo dashboard shows.
Most brands use Klaviyo data for last-month reporting. Revenue from email. Open rates. Click rates. But the same data can predict next-month outcomes. Which customers are about to churn. Which new buyers will become high-value repeat customers. What time of year each segment is most likely to purchase. How much revenue to expect from email next quarter.
We turn Klaviyo data into predictive models and strategic insights. Cohort analysis that shows how different customer segments behave over time. Revenue forecasting that lets you plan inventory and budget with confidence. RFM segmentation that identifies your best customers before standard metrics catch up.
As a Klaviyo Gold Partner, we understand the data model intimately. We know what is available, what is reliable, and how to extract insights that actually change marketing decisions.
150+
Brands Analyzed
$23M+
Revenue Driven
Gold
Klaviyo Partner
25%
Avg. Revenue Forecast Accuracy
You are sitting on a goldmine of data and using it for last-month reports.
- Klaviyo dashboards show what happened last month but nothing about what will happen next month
- No cohort analysis — you cannot tell if customers acquired in Q1 behave differently than Q3
- Revenue forecasting is based on gut feel instead of predictive models built from your actual data
- Cannot identify which new customers are likely to become high-value repeat buyers
- RFM segmentation is either not done or built on arbitrary thresholds instead of statistical clustering
Reporting tells you what happened. Data science tells you what will happen. One helps you explain the past. The other helps you profit from the future.
What we do for Global brands
Predictive customer modeling
Models that predict customer lifetime value, churn probability, and next purchase timing based on your Klaviyo event data. Predictions fed back into segments for targeted campaigns.
Cohort analysis
How do customers acquired in January behave compared to July? Which acquisition channels produce customers with the highest repeat rate? Cohort analysis reveals patterns hidden in aggregate numbers.
Revenue forecasting
Email revenue forecasts by month, by flow, and by segment. Models calibrated to your historical data so you can plan inventory, staffing, and budget with confidence.
RFM segmentation
Statistical RFM (recency, frequency, monetary) clustering that identifies your VIPs, at-risk customers, and dormant segments. Based on your data distribution, not arbitrary thresholds.
How we work
Data extraction
We extract your Klaviyo event data — purchases, opens, clicks, browses, and carts. Clean it. Structure it for analysis. Identify data quality issues.
Analysis and modeling
Cohort analysis, RFM segmentation, predictive modeling, and revenue forecasting. Models built from your specific data, not industry benchmarks.
Insights report
Clear findings with actionable recommendations. Which segments to prioritize. Which flows to build. What revenue to expect. Presented in plain language, not statistical jargon.
Implementation
Insights translated into Klaviyo segments, flows, and campaign strategies. Predictive scores pushed back into Klaviyo properties for ongoing targeting.
Why Global brands trust us
As a Klaviyo Gold Partner, we have analyzed data for 150+ eCommerce brands. We know the Klaviyo data model inside and out — what data is available, what is reliable, and how to extract insights that actually change marketing outcomes.
Questions our best clients asked first
Your Klaviyo data knows things your dashboard does not show you.
Book a call and we will discuss what your data can predict — and how to turn those predictions into campaigns that generate revenue before your competitors see the same patterns.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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Your dashboards look great. Can anyone tell you what they mean?
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Learn moreReady to grow?
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