Klaviyo says email generated 40% of your revenue. Google Analytics says 8%. One of them is wrong — and making budget decisions on bad data costs you money.

Here is the result of getting attribution right: a brand discovered that 60% of what Klaviyo attributed to email was actually driven by paid media. They were over-investing in email campaigns and under-investing in the ads that actually started the customer journey. Fixing attribution shifted $3K/month in budget to the right channel — and revenue grew 22% in the next quarter.

Klaviyo uses click-and-open attribution with a 5-day window. Google Analytics uses last-click or data-driven models. Neither is fully "right." But understanding how each platform counts revenue — and building a model that reflects reality — is the difference between smart budget allocation and flying blind.

We set up proper attribution for Klaviyo brands. UTM tracking, multi-touch models, and custom dashboards that show you what email actually generates vs. what it gets credit for. Then we help you make budget decisions based on real data.