Your email list isn't underperforming because of "low open rates." It's underperforming because nobody built a real strategy behind it.

Stop blaming open rates. Stop blaming deliverability. Stop blaming iOS updates. The reason your Detroit brand gets 10% of revenue from email while the best eCommerce brands get 35%+ is strategy. Your flows are stale. Your segmentation is nonexistent. Your campaigns go to everyone on the list with the same message. And your Klaviyo account — the most powerful email tool on the market — is being used as a glorified newsletter sender.

Here's what we do instead. We audit your entire email program and find the revenue gaps. Then we rebuild your flow architecture — welcome, cart, post-purchase, win-back — each one custom-built for your products and customers. We segment your list by buying behavior so VIPs get treated differently than browsers. And we launch campaigns with revenue targets, not just send schedules.

GOSH Digital is a Klaviyo Gold Partner that's built email programs for 150+ brands. We turn neglected email channels into revenue machines — typically getting clients to 30–40% of total revenue from email within 90 days. Detroit brands that value substance over flash will appreciate that every recommendation we make ties directly to money.