A skincare brand was reselling other brands at 30% margins. They launched two private label products and margins jumped to 65% overnight.

They were doing well. $80K per month selling third-party skincare brands on their Shopify store. Good traffic. Loyal customers. But every product they sold made someone else's brand stronger. And their margins were capped because the wholesale pricing was the same for every retailer.

We helped them identify their two best-selling product categories, source manufacturers who could produce comparable formulations under their own brand, design packaging that matched their existing brand identity, and launch with a pre-sale campaign to their existing email list.

First private label product launched to their existing customer base. $18K in the first week from email alone. Margins went from 30% to 65%. The product was essentially the same quality — but now the customer was buying their brand, building their equity, and they controlled the pricing.

Private label is not about manufacturing cheap knockoffs. It is about owning the brand, the margin, and the customer relationship instead of renting it from someone else.

We help eCommerce brands launch private label products. Manufacturer sourcing, brand positioning, packaging, and launch strategy. You already have the customers. Private label gives you the margins.