A 5% increase in customer retention can boost profits by 25-95%. Your LTV strategy determines which end you land on.

Most eCommerce brands calculate CAC but have no idea what their customer LTV actually is. They spend $40 to acquire a customer, make $60 on the first order, and call it profitable. But after returns, shipping, COGS, and payment processing, the margin on that first order is $8. If that customer never comes back, you lost money acquiring them.

LTV changes everything. A customer worth $60 on the first order but $240 over their lifetime? Now that $40 CAC is brilliant. But only if you actually build the systems that turn a one-time buyer into a four-time buyer. Post-purchase flows. Loyalty programs. Subscription offers. Replenishment reminders. Win-back sequences. Product recommendations based on purchase history.

We help eCommerce brands model, measure, and increase customer lifetime value. We start with the data — cohort analysis, repeat purchase rates, time between orders — then build the retention systems that move LTV upward.