Klaviyo SMS Marketing
Most brands treat SMS like a spam cannon. That's why it doesn't work for them.
Here's what everyone gets wrong about SMS marketing: they blast their entire list with the same discount code and wonder why unsubscribe rates spike. SMS isn't email with fewer characters. It's a direct line to your customer's pocket. And if you abuse it, they'll cut you off permanently.
The brands winning with SMS are doing something different. They're sending targeted messages to segmented audiences at moments that matter — abandoned carts, back-in-stock alerts, VIP early access, shipping updates. They're using 2-way conversations to answer questions and close sales in real time. And they're doing all of it inside Klaviyo, where SMS and email work together instead of stepping on each other's toes.
We build Klaviyo SMS programs that respect your customer's attention. Every message has a clear purpose. Every campaign targets the right segment. And every flow is timed to hit when the customer is most likely to act. The result? 98% open rates, 30%+ click-through rates, and revenue per recipient that makes email jealous. All while keeping you TCPA compliant and your unsubscribe rate under 2%.
98%
SMS Open Rate
30%+
Click-Through Rate
<2%
Unsubscribe Rate
Gold
Klaviyo Partner
Why Klaviyo matters for eCommerce
Klaviyo's SMS channel is the most underused revenue driver in eCommerce. With a 98% open rate and messages read within 3 minutes on average, SMS cuts through the noise that email can't anymore. But the real power is in how Klaviyo unifies SMS and email into a single customer timeline — so you can coordinate messaging across both channels without over-sending or creating a disjointed experience.
What we do on Klaviyo
SMS flow architecture
Automated SMS messages triggered by real customer behavior — abandoned carts, browse abandonment, post-purchase follow-ups, and win-back sequences. Each flow is coordinated with your email flows so customers get the right message on the right channel.
Campaign SMS strategy
Flash sales, product launches, VIP early access, and seasonal promotions sent to carefully segmented audiences. We plan send frequency to maximize revenue without burning out your list.
2-way SMS conversations
Turn SMS into a sales channel, not just a broadcast tool. We set up conversational flows that let customers ask questions, get product recommendations, and complete purchases — all within the text thread.
TCPA compliance and list building
Proper opt-in collection through pop-ups, checkout flows, and landing pages. We handle consent management, quiet hours, and all the legal requirements so you don't get hit with compliance issues.
SMS and email coordination
Smart channel logic that decides whether a customer gets an SMS, an email, or both. No double-sending. No conflicting messages. Just the right touchpoint at the right moment based on engagement history and preferences.
Why GOSH Digital for Klaviyo
We've been building Klaviyo SMS programs since the feature launched — and we've made every mistake so you don't have to. We know which message types drive revenue and which ones just burn your list. We know the send frequency sweet spot for eCommerce brands (it's lower than you think). And we know how to coordinate SMS with your email program so the two channels multiply each other instead of competing.
As a Klaviyo Gold Partner, we get early access to new SMS features, direct support from the Klaviyo team, and insights from across the platform's user base. That means your SMS program benefits from patterns we've seen work across hundreds of eCommerce brands — not just your own data.
Questions our best clients asked first
Find out what SMS revenue you're leaving on the table
We'll audit your current Klaviyo SMS setup — or help you plan one from scratch. You'll get a clear picture of the revenue opportunity, a compliance review, and a prioritized roadmap for the first 90 days.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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