Wine & Spirits Paid Media
Wine and spirits brands have ad restrictions on Meta and TikTok. But Google, YouTube, and programmatic are wide open.
Promise: We build compliant paid media campaigns for wine and spirits brands using the channels that actually work — Google Search, Google Shopping, YouTube, and programmatic display — driving tasting room visits, online purchases, and wine club signups.
Picture: Most wineries and distilleries think paid media is too restricted for alcohol. Meta has age-gating requirements and limited targeting. TikTok bans alcohol ads. So they give up and rely entirely on tasting room walk-ins and word of mouth. Meanwhile, competitors are running Google Ads for "buy Pinot Noir online" and capturing every search-intent buyer in their region.
Proof: Wine brands we work with hit 3-5x ROAS on Google Search for varietal and region-specific campaigns. YouTube pre-roll targeting food and wine content drives brand awareness that converts at tasting rooms. Programmatic display reaches wine enthusiasts across food, travel, and lifestyle sites. One Napa winery went from zero online ad spend to $18K/month in DTC revenue within 90 days.
Push: We'll build a compliant media plan with platform allocation, creative direction, and a 90-day revenue projection. Yours to keep.
3-5x
Google Search ROAS
2.5-4x
YouTube ROAS
$23M+
Revenue Driven
150+
Clients Served
The Wine & Spirits eCommerce opportunity
Wine and spirits advertising is regulated but far from impossible. Google Search and Shopping campaigns drive high-intent DTC sales for varietal and region searches. YouTube reaches food and wine enthusiasts with video content that builds brand story. Programmatic display targets wine-interested audiences across premium lifestyle and food publications. Meta is available with age-gating. The brands scaling DTC revenue are the ones who've built compliant campaigns on these channels while competitors sit on the sidelines thinking advertising is off-limits.
What wine & spirits brands get wrong with paid media
- You've assumed paid media doesn't work for alcohol — so you're running zero campaigns
- No Google Ads for the varietal and region searches that drive online DTC purchases
- YouTube is ignored despite food and wine content being one of the platform's top categories
- No retargeting for tasting room visitors who left without joining the wine club
- Compliance concerns have paralyzed your marketing team into inaction
How we do paid media for wine & spirits brands
We build wine and spirits media on compliant channels with proven results. Google Search and Shopping target high-intent DTC searches: "buy [varietal] online," "[region] wine delivery," and "[brand] wine club." These campaigns capture buyers at the moment of purchase intent.
YouTube campaigns run pre-roll and in-feed ads targeting food and wine content viewers. Video content featuring your vineyard, winemaker story, and tasting notes builds brand awareness that converts over time — especially for tasting room visits.
Programmatic display reaches wine enthusiasts across food, travel, and lifestyle publisher sites. Meta campaigns run with age-gating for retargeting tasting room visitors and website browsers. All creative includes required age disclaimers. All targeting is age-verified. All campaigns comply with TTB and state-specific regulations.
What's included
- ✓Google Search and Shopping campaigns for DTC wine and spirits searches
- ✓YouTube video campaigns targeting food and wine content audiences
- ✓Programmatic display on food, travel, and lifestyle publisher sites
- ✓Meta retargeting with age-gating for website and tasting room visitors
- ✓Compliant creative: age disclaimers, responsible drinking messaging, regulation adherence
- ✓Monthly ROAS reporting by channel, campaign, and product type
Questions our best clients asked first
Wine advertising is regulated, not impossible. The right channels are wide open.
Get a compliant media plan with platform allocation, creative direction, and a 90-day DTC revenue projection. Free, yours to keep.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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