Toy & Game Shopify Development
Toy stores leak conversion when kids cannot shop by age.
Before: A great educational catalog across early ages, and a Shopify store that is a wall of products. No age filtering. No gift-wrapping option. Mobile checkout takes too many taps. A grandparent buying a gift for a child that age has to scroll through baby rattles and pre-teen science kits. They leave.
Bridge: We build the missing pieces. Collection pages with age-based filtering and interest categories (STEM, creative, outdoor, pretend play). Gift-wrapping toggle on the product page with a personal message field. "Shop by Age" as the primary navigation. Bundle builder for birthday party gift sets. Mobile-first checkout with Apple Pay.
After: Gift purchases have a path. The bundle builder makes it easy to add items. Same traffic. Same products. The store stops confusing people.
150+
Clients
$70M+
Revenue
$23M+
Ad Spend
Gold
Klaviyo Gold Partner
The Toys & Games eCommerce opportunity
Toy eCommerce has unique UX challenges that generic themes can't handle. Buyers need to shop by age, interest, and occasion, and a large share of toy purchases are gifts, meaning the buyer often doesn't know the child's specific preferences. The stores that win make discovery effortless: filter by age, browse by interest, add gift wrapping, and check out fast on mobile. Bundle builders for party sets and curated gift boxes are built to lift AOV.
What toys & games brands get wrong with shopify
- No age-based filtering or "shop by age" navigation, every customer sees every product
- No gift-wrapping option or personal message field, missing a basic expectation for gift-givers
- Mobile experience is clunky, slow load, tiny product images, checkout friction
- No bundle or gift set builder for birthday parties or holiday gifting
- Product pages don't show age range, safety info, or developmental benefits prominently
How we do shopify for toys & games brands
We build toy stores around three UX principles: findability by age, gift-giver convenience, and mobile speed. "Shop by Age" becomes primary navigation. Collection pages filter by age range, interest category, and price range, so a grandparent shopping for a child that age who loves science finds the right products in two clicks.
Gift features are prominent: wrapping option on product page, personal message field, gift receipt checkbox, "send as gift" shipping option. The bundle builder lets buyers create custom gift sets, pick a main toy, add accessories, choose wrapping. These are built to lift AOV.
Every page loads fast on mobile. Product images are large and swipeable. Checkout is one-page with Apple Pay and Google Pay.
What's included
- ✓Custom Shopify theme with "Shop by Age" navigation and age-based collection filtering
- ✓Gift experience: wrapping option, personal message, gift receipt, alternate shipping address
- ✓Bundle/gift set builder for birthday parties and holiday gifting
- ✓Mobile-first responsive design with one-tap checkout
- ✓Product page UX: age range, safety certifications, developmental benefits, video demos
- ✓Klaviyo integration for email capture, gift-buyer tagging, and post-purchase flows
Honest answers to
common questions
Your toy store should make shopping as fun as playing.
Let's talk about what age-based shopping, gift features, and a bundle builder could do for your conversion rate and AOV. No pressure.
Pick a Time30 minutes. No pitch deck. Just your data and our honest take.
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