Pet brands with proper email programs generate 35-45% of revenue from repeat buyers. Most are stuck at 15%.

That gap isn't because pet parents are disloyal. It's because nobody's reminding them to reorder. Think about it — dog food runs out every 30 days. Cat litter every 3 weeks. Treats, supplements, flea meds — they're all on a clock. And most pet brands just... wait for the customer to remember.

Now picture this instead: a customer buys a 30-day supply of grain-free dog food on March 1st. On March 22nd, they get an email: "Max's food is running low — reorder now and it ships tomorrow." Their dog's name is in the subject line because you collected it at signup. The product is pre-loaded in the cart. One click, done.

That's not fancy tech. That's a properly built Klaviyo replenishment flow. And it's one of about 12 automations your pet brand should be running right now. As a Klaviyo Gold Partner who's built email programs for 150+ eCommerce brands, we know exactly what pet product email should look like. The brands that get this right don't just sell once — they create customers for life. Because pets eat every single day.