What funnel type should I use?

Under $100: direct enrollment. $100-$500: webinar or 5-day challenge. $500+: application and sales call. We test and optimise the funnel type that works for your specific topic, audience, and price.

What platforms work for course ads?

Meta for discovery and webinar registrations. YouTube for long-form content ads. Google for high-intent "best [topic] course" searches. TikTok for younger audiences. Most course creators: 60% Meta, 25% Google/YouTube, 15% TikTok.

What ROAS should we expect?

With a proper funnel: 3-5x for mid-ticket courses. High-ticket courses often hit 5-10x because the revenue per enrollment is higher. Without a funnel (direct to sales page): usually under 2x.

Budget recommendation?

$3,000-$15,000/month depending on course price, funnel type, and enrollment goals. We model the unit economics before spending.

Do you build the landing pages and funnels too?

We handle the strategy, ad creative, and campaign management. For landing pages, we provide wireframes and copy — your team or a designer builds them. Or we can recommend build partners.

Education & Course Paid Media

A course creator was spending $8K/month on ads with a 0.8x return. We rebuilt the funnel. Within 60 days: 4.2x.

She had a great course — photography for beginners, $497. The Meta ads sent cold traffic directly to the sales page. 0.8x ROAS. Losing money every month. The conclusion was "Facebook ads don't work for courses." Wrong conclusion.

The problem wasn't the ads. It was the funnel. Cold traffic to a $497 course page is like proposing marriage on a first date. We rebuilt the entire path. Ads drove to a free masterclass (90-minute video with genuine value). Masterclass viewers entered a 5-email nurture sequence. The sequence pitched the course on email 4 with a 7-day deadline. Retargeting ads hit masterclass viewers who didn't open emails.

Sixty days: 4.2x ROAS. Same $8K budget. Different funnel. She went from losing money to generating $33K in monthly course revenue from ads.

GOSH Digital builds these funnels for education brands. Webinar funnels. Challenge funnels. Direct enrollment campaigns for low-ticket courses. The ads work — the funnel has to match the price point and trust requirement.

Get Your Free Funnel Plan15 min. No pitch deck.

4.2x

Avg. ROAS

150+

Clients Served

$23M+

Revenue Driven

5-8%

Funnel Conv. Rate

The Education & Courses eCommerce opportunity

Education paid media fails when the funnel doesn't match the price point. Courses under $100 can sell directly from an ad. Courses $200-$500 need a webinar or challenge funnel. Courses $1,000+ need application funnels with sales calls. The ad platform matters less than the conversion path. We build the full funnel — ads, landing page, value delivery, email sequence, and enrollment page — as one connected system.

What education & courses brands get wrong with paid media

Running ads directly to a course sales page — cold traffic doesn't buy $500+ courses from an ad
No webinar, challenge, or value-first funnel between the ad and the purchase
Retargeting is nonexistent — people who watched your free content never see a follow-up ad
No testing of different funnel types to find what converts for your topic and price point
Ad creative shows the course, not the transformation — features over outcomes

How we do paid media for education & courses brands

We match the funnel to the price point. Low-ticket ($29-$99): direct enrollment ads with strong testimonials. Mid-ticket ($100-$500): webinar or challenge funnel with email nurture. High-ticket ($500+): application funnel with sales call booking.

Ad creative focuses on the transformation, not the curriculum. Student testimonials and before/after results outperform everything. Retargeting follows the funnel — webinar viewers who didn't enroll see testimonial ads. Email openers who didn't click see deadline reminders. Every step of the funnel has ad support.

What's included

✓Funnel architecture matched to your course price point and audience
✓Webinar, challenge, and direct enrollment ad campaigns
✓Student testimonial and transformation creative
✓Retargeting at every funnel stage
✓Email sequence integration for webinar and challenge follow-up
✓Monthly reporting: cost per enrollment, ROAS, funnel stage conversion rates

Questions our best clients asked first

The ads work. The funnel has to match. Let us build the system.

Custom funnel plan for your course — funnel type, ad strategy, and enrollment projections. Free.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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