Klaviyo & Email
Welcome Flow
Quick definition
The email sequence sent when a new subscriber joins your list. Often the strongest-converting flow in a Klaviyo account.
What it actually means
A welcome flow introduces a new subscriber to your brand in the first two weeks. A common structure: brand story, product education, social proof, an offer, then urgency. Welcome flows convert far better than broadcast campaigns in well-built setups. A single discount email leaves most of that welcome revenue unused.