Conversion & UX
Subscription Commerce
Quick definition
Recurring auto-shipment of consumable products. Highest-LTV business model for DTC categories with replenishment cadence.
What it actually means
Subscription-suitable categories: consumables (coffee, supplements, pet food, beauty), subscribe-and-save commodities, and curated discovery (clubs, boxes). Top platforms for Shopify: Recharge (enterprise-grade, $300/mo+, 1.25% transaction fee), Skio (modern UX, native Shopify checkout, growing fast), Bold Subscriptions (cheaper entry tier). Churn rate is the make-or-break metric: best subscription brands hold monthly churn under 5%; struggling brands see 15-20%. Tactics to reduce churn: skip/pause options, surprise gifts, loyalty integration.