Shopify & eCommerce
Product Feed
Quick definition
A structured data file (typically XML or CSV) that exports your product catalog to ad platforms, marketplaces, and shopping engines.
What it actually means
Product feeds power Google Shopping, Meta Advantage+ catalog ads, TikTok Shop, Pinterest catalogs, and merchant aggregators. A well-optimized feed includes: enriched titles (brand + product + key attribute), high-quality images (square crop preferred), inventory status, accurate categorization (Google taxonomy), GTIN/MPN where available, and dynamic pricing updates. Feed quality directly impacts CPC and CTR — a bad feed can double ad costs even with the same product.
Related terms
Google Shopping (Performance Max)
Google's automated shopping campaign type that places product ads across Search, Display, YouTube, Gmail, and Maps based on your feed.
Meta Advantage+ Shopping Campaigns
Meta's machine-learning-driven shopping campaign type that automates targeting, placements, and creative testing.