Can Wix handle a large product catalog?

Technically yes, but performance degrades with large catalogs (500+ products). Shopify handles catalogs of any size without performance issues.

Is Wix cheaper than Shopify?

Monthly cost is lower. But when you factor in higher transaction fees, fewer conversion tools, and limited integrations, the total cost of ownership often favours Shopify for serious eCommerce.

Can we migrate from Wix to Shopify later?

Yes. Product data, customer data, and content can be migrated. SEO requires careful redirect planning. We handle Wix-to-Shopify migrations regularly.

Does Wix integrate with Klaviyo?

Basic integration exists, but it is significantly less capable than Shopify's native Klaviyo integration. No browse tracking, limited product data, and fewer automation triggers.

Both handle basic SEO well. Shopify has better technical SEO defaults for eCommerce (product schema, canonical tags). Wix has improved significantly but Shopify's eCommerce-specific SEO is more mature.

Platform Comparison

Wix lets you sell products. Shopify is built to run an eCommerce business. That distinction matters more than you think.

Wix is a website builder that added eCommerce features. Shopify is a commerce platform that happens to build websites. The distinction shows up everywhere — checkout conversion, payment options, app ecosystem, scalability, and the tools available for growing a real eCommerce business.

Wix is excellent for building beautiful websites. For a portfolio, a restaurant menu, or a service business website, it is arguably better than Shopify. But for selling products online at scale — with proper checkout, email marketing integration, inventory management, and analytics — Shopify was purpose-built for the job.

150+

Stores Built

$23M+

Revenue Driven

91%

Shop Pay Conv. Boost

Gold

Klaviyo Partner

This comparison is for brands deciding between Shopify and Wix for an eCommerce store. If you are building a content website with a small shop, Wix might actually be the better choice. If you are building a business around selling products online, this comparison will make the decision clear.

Shopify vs Wix — feature by feature

Feature	Shopify	Wix
Primary Purpose	eCommerce platform. Built from the ground up to sell products online. Every feature optimised for commerce.	Website builder with eCommerce features added. Primary strength is website design flexibility.
Checkout	Shop Pay converts 91% better than guest checkout. One-page checkout. Apple Pay, Google Pay, and every major payment method. The highest-converting checkout in eCommerce.	Functional checkout but fewer express payment options. No Shop Pay equivalent. Checkout conversion generally lower than Shopify.
App Ecosystem	8,000+ apps for every eCommerce need — email, reviews, loyalty, upsells, subscriptions. Deep integrations with Klaviyo, Meta, Google, and TikTok.	Smaller app marketplace. Fewer eCommerce-specific integrations. Key apps like Klaviyo have limited Wix support compared to Shopify.
Scalability	Handles $10K/month to $100M+/year. Shopify Plus for enterprise. Infrastructure scales automatically. Used by Allbirds, Gymshark, Fashion Nova.	Works well for smaller stores. Performance and features become limiting as you scale past $50K/month. Enterprise options are limited.
Design Flexibility	Theme-based with Liquid customisation. Less visual drag-and-drop than Wix. Headless option (Hydrogen) for total freedom.	Superior drag-and-drop design editor. More visual design freedom for non-developers. Better for design-first brands with smaller catalogs.
Pricing	Basic $39/month. Standard $105/month. Plus from $2,300/month. Transaction fees eliminated with Shopify Payments.	Business Basic $17/month. Business Unlimited $25/month. eCommerce plans $27-$49/month. Lower entry point but fewer commerce features.

Our recommendation

For eCommerce businesses that plan to grow: Shopify. The checkout, app ecosystem, and scalability are purpose-built for selling products online. Every dollar you invest in your Shopify store compounds as you scale.

For content-first websites with a small shop: Wix. If you are a photographer selling prints, a restaurant selling gift cards, or a consultant selling a course — Wix gives you better design flexibility for non-commerce content with adequate eCommerce features.

Pick Shopify if...

Pick Shopify if selling products online is your primary business. If you plan to grow past $50K/month. If you need deep integrations with Klaviyo, Meta, and Google. If checkout conversion rate matters to your bottom line.

Pick Wix if...

Pick Wix if your website is primarily content (blog, portfolio, services) with a small product catalog. If visual design flexibility matters more than eCommerce features. If you are starting very small and want the lowest monthly cost.

Questions our best clients asked first

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