A Spokane outdoor brand came to us spending $15K/month on Google Ads and celebrating a "profitable" campaign. Turns out, they were bidding against themselves across three overlapping audiences.

Their previous agency had built campaigns over two years without ever consolidating structure. Three campaigns targeted the same keywords with different match types. Audience exclusions did not exist. They were literally paying Google twice to reach the same person — and the reporting did not flag it because each campaign individually looked "fine." When you zoom in on individual campaigns, everything seems profitable. When you zoom out to the bank account, the math does not work.

We rebuilt from scratch. Consolidated structure. Proper exclusions. One campaign per intent level. Clean audience segmentation across Google and Meta so the platforms amplified each other instead of competing. Budget reallocated to the ad groups that actually produced customers, not just clicks. Within 60 days the same $15K/month produced 2.3x more customers. Within six months, ROAS hit 4.8x.

GOSH Digital manages paid media for Spokane brands who want the truth about their numbers. We report in real revenue, not platform-inflated metrics. We work remotely because ad platforms do not care where the team sits — they care about structure, testing, and daily optimization.