Santa Barbara PPC Management
A California wine brand was spending $15K/month on Meta Ads targeting "wine lovers" nationally. Beautiful creative. Massive reach. 1.6x ROAS. They were paying premium rates to show ads to people who drink Two Buck Chuck.
The targeting was too broad. "Interested in wine" includes everyone from casual supermarket shoppers to collectors. The creative was gorgeous — vineyard shots, golden hour lighting, artisanal storytelling. But it was shown to an audience that does not buy $40 bottles online. The dashboard showed millions of impressions and thousands of clicks. Revenue was barely above breakeven.
We rebuilt targeting from scratch. Lookalike audiences built from actual high-AOV customers. Interest stacking that narrowed to premium wine buyers. Retargeting sequences for visitors who browsed specific price points. Creative tested systematically — not just what looked beautiful, but what drove qualified purchases. ROAS went from 1.6x to 4.3x within 90 days. Same budget. Dramatically better audience.
GOSH Digital manages paid media for Santa Barbara brands with targeting precision that matches product quality. Google Ads, Meta, TikTok — coordinated. 4.2x average ROAS. 150+ clients. Serving the American Riviera remotely.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Santa Barbara brands
Premium audience targeting
Lookalikes from high-AOV customers. Interest stacking. No broad targeting waste.
Creative that sells, not just impresses
Systematic testing. Beautiful AND effective.
Honest attribution
Platform numbers reconciled. Real revenue tracked.
Cross-platform coordination
Google, Meta, TikTok. One system.
How we work
Audit
Audiences, creative, attribution. Full teardown.
Rebuild targeting
Premium audiences. Lookalikes. Proper exclusions.
Launch and test
Creative testing. Audience validation.
Optimize weekly
Revenue drives everything.
Why Santa Barbara brands trust us
Santa Barbara brands are premium. Ad targeting should be equally precise. Serving remotely.
Questions our best clients asked first
Premium products need premium targeting, not premium waste.
No pressure. Let us look at your audience targeting.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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