What platforms do you manage for Liverpool PPC clients?

Google Ads (Search, Shopping, Display, YouTube), Meta (Facebook and Instagram), and TikTok. We coordinate across platforms under one strategy to maximise your total return.

What ROAS can I realistically expect?

Our average is 4.2x. Brands with strong unit economics and good AOV sometimes see 6–8x. We set realistic targets during onboarding based on your margins and product type.

How do you track conversions under GDPR?

Server-side tracking, Meta Conversions API, Google enhanced conversions, and first-party data strategies. Accurate measurement that stays within GDPR and cookie consent requirements.

What's the minimum ad spend you manage?

£3,000+ per month. Below that threshold, there isn't enough data for meaningful optimisation. Our management fees are separate from your ad spend.

We've been burned by PPC agencies before — how are you different?

We start by fixing the foundation — campaign structure, audiences, attribution. Most agencies just increase spend. We make the existing spend work first, prove the model, then scale. And we report in revenue, never vanity metrics.

Liverpool PPC Management

The average Google Ads account wastes 76% of its budget on search terms that never convert. Is your Liverpool brand part of that stat?

That number comes from a WordStream analysis of thousands of ad accounts. Three quarters of ad spend going to keywords that don't generate a single sale. Broad match gone wrong. Negative keyword lists that don't exist. Campaign structures that let audiences overlap and cannibalise each other. And monthly reports that show clicks and impressions without ever mentioning the word "revenue."

Now picture what the other side looks like. Campaign architecture where every ad group has a clear purpose. Audiences segmented properly with no overlap. Creative testing that tells you exactly which messages resonate. Attribution frameworks that trace every click to an actual sale. Weekly optimisation that cuts waste and scales winners. A ROAS that keeps climbing because the foundation is sound.

GOSH Digital builds that foundation for eCommerce brands. We manage Google Ads, Meta, and TikTok for businesses who want every pound of ad spend accountable to revenue. Our clients average 4.2x ROAS — because we fix the structure before we scale the spend. Liverpool brands compete in a national market. We make sure your ad budget competes too.

See How We'd Improve Your Ads15 min. No pitch deck.

4.2x

Avg. ROAS

£18M+

Revenue Driven

150+

Clients Managed

-38%

Avg. CAC Reduction

What we do for Liverpool brands

Campaign architecture that stops waste

Proper structure, clean audiences, negative keyword management, and budget allocation that sends money where it converts. No more bleeding spend on irrelevant terms.

Systematic creative testing

Headlines, images, videos, offers — tested in structured experiments. We learn what your audience responds to and scale it before the competition copies it.

Revenue-grade attribution

Server-side tracking, Conversions API, enhanced conversions. We build measurement systems that show actual sales, not vanity click-through metrics.

Multi-platform coordination

Google captures intent. Meta generates demand. TikTok drives discovery. We run them together so they amplify rather than cannibalise each other.

Like what you see?

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How we work

Step 01

Full account audit

We review every campaign, audience, creative, and bid strategy across all platforms. You get a clear diagnosis of where money is being wasted.

Step 02

Rebuild from the ground up

New architecture, clean segmentation, proper exclusions, negative keyword lists, and a creative testing roadmap. All calibrated to your margins and ROAS targets.

Step 03

Launch with structured testing

Campaigns go live with methodical experiments. We learn fast, kill underperformers fast, and put budget behind winners.

Step 04

Optimise weekly, scale monthly

Bids, audiences, creatives, and budgets adjusted weekly. Monthly strategy reviews to scale what's working and plan the next phase. Revenue report every time.

Why Liverpool brands trust us

Liverpool's eCommerce brands compete nationally and internationally — and that means your ad spend needs to be as efficient as possible. We manage paid media for Liverpool businesses remotely. Your campaigns don't care where we sit — they care about strategy, structure, and daily optimisation. We bring 150+ clients of proof, GDPR-compliant tracking, and a team that lives in the data.

Questions our best clients asked first

Make every pound of ad spend count.

Book a free ad account audit. We'll show you exactly where your Liverpool brand's budget is leaking and how to plug it. No obligation. No pitch. Just numbers.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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