What platforms do you manage for Glasgow PPC clients?

Google Ads (Search, Shopping, Display, YouTube), Meta (Facebook and Instagram), and TikTok. Most of our eCommerce clients run across at least two platforms. We coordinate all of them under one strategy.

What ROAS should I expect from paid media?

Depends on your margins, AOV, and product type. Our average across all clients is 4.2x ROAS. But we've seen as high as 8x for brands with strong unit economics. We set realistic ROAS targets during onboarding based on your specific numbers.

How do you handle creative production for ads?

We work with your existing creative assets and provide art direction for what you need. Static ads, video concepts, UGC briefs — we tell you exactly what to produce and we handle the media buying and testing.

What's the minimum ad spend you work with?

We typically work with brands spending £3,000+ per month on ads. Below that, the data isn't sufficient to optimise effectively. Our management fees are separate from ad spend.

How do you track conversions with UK privacy regulations?

We set up server-side tracking, Conversions API for Meta, enhanced conversions for Google, and first-party data strategies that work within GDPR and cookie consent requirements. You get accurate data without cutting corners on privacy.

Glasgow PPC Management

A Glasgow DTC brand was spending £18K/month on ads. ROAS was 1.4x. Here's what we changed.

They were doing everything "right." Google Shopping campaigns, Meta retargeting, even some TikTok ads for brand awareness. But the ROAS was brutal — barely breaking even. The problem wasn't the platforms. It was the structure. Campaigns overlapped. Audiences cannibalised each other. Attribution was a mess. Nobody could tell which ad actually drove a sale.

We rebuilt everything from the ground up. New campaign architecture. Proper exclusion audiences. Creative testing cadence. And most importantly — a measurement framework that tied every click to revenue, not just conversions. Within 90 days, ROAS hit 3.6x. Within six months, 5.1x. Same budget. Completely different outcome.

That's what proper paid media management looks like. At GOSH Digital, we manage Google Ads, Meta, and TikTok for eCommerce brands who are tired of wasting money on ads that don't perform. Glasgow's market is competitive — fashion, wellness, food and drink — and every pound of ad spend needs to fight for its life. We make sure it does.

See How We'd Improve Your Ads15 min. No pitch deck.

4.2x

Avg. ROAS

£18M+

Revenue Driven

150+

Clients Managed

-38%

Avg. CAC Reduction

What we do for Glasgow brands

Campaign architecture that eliminates waste

We structure campaigns so audiences don't overlap, budgets don't cannibalise, and every ad group has a clear job. Clean architecture = higher ROAS.

Creative testing at scale

We test headlines, images, videos, and offers systematically. Not random A/B tests — structured experiments that tell us exactly what your audience responds to.

Attribution that actually works

We build measurement frameworks that tie clicks to revenue. You'll know exactly which campaigns, ad sets, and creatives drive real sales — not just last-click guesses.

Cross-platform synergy

Google for intent capture, Meta for demand gen, TikTok for discovery. We coordinate across platforms so they amplify each other instead of competing for the same buyer.

Like what you see?

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How we work

Step 01

Audit your ad accounts

We review campaign structure, audience targeting, creative performance, bidding strategy, and attribution. You get a clear picture of what's working and what's wasting money.

Step 02

Rebuild campaign architecture

New campaign structure, clean audience segmentation, proper exclusions, and a testing roadmap. Built around your products, your margins, and your target ROAS.

Step 03

Launch and test

Campaigns go live with a structured creative testing cadence. We test variables methodically — not randomly — so we learn fast and scale what works.

Step 04

Optimise weekly, report in revenue

Bid adjustments, audience refinements, budget reallocation — all based on revenue data, not vanity metrics. You get a weekly report that speaks in pounds.

Why Glasgow brands trust us

Glasgow's eCommerce market is packed with ambitious brands fighting for the same eyeballs. We manage paid media for Glasgow businesses remotely — and that works because ad platforms are global. Your Google Ads and Meta campaigns don't care where the person managing them sits. They care about strategy, structure, and daily optimisation. We deliver all three, with 150+ clients of proof behind it.

Questions our best clients asked first

Your ad spend deserves better.

Book a free ad account audit and we'll show you exactly where your budget is leaking — and how to fix it. No commitment. No pressure. Just numbers that make sense.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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