The average eCommerce brand wastes 37% of its ad budget on audiences that will never convert. Detroit brands can't afford that.

That number isn't made up — it's what we find in almost every ad account we audit. Overlapping audiences. Broad targeting that burns budget on window shoppers. Attribution models that inflate results so everything looks like it's working when revenue says otherwise. For Detroit brands trying to scale on tight margins, wasting 37 cents of every ad dollar is the difference between profitability and treading water.

Here's what happens when the waste stops. Campaign architecture that puts every dollar in front of the right audience. Proper exclusions so you're not bidding against yourself. Creative testing that tells you exactly what your customers respond to. And a measurement framework that traces every click to actual revenue — not the padded numbers ad platforms love to show.

GOSH Digital manages paid media for Detroit eCommerce and DTC brands who refuse to waste money. Google Ads, Meta, TikTok — coordinated under one strategy with one goal: profitable revenue growth. We've driven $23M+ for 150+ clients at an average 4.2x ROAS. Detroit was built on efficiency and engineering. Your ad spend should be too.