How many flows do we actually need?

10-15 for full lifecycle coverage. Welcome, cart, browse, post-purchase, cross-sell, win-back, sunset, VIP, back-in-stock, price drop, replenishment. Prioritised by revenue impact.

Can you fix existing flows or start fresh?

Depends on what you have. Structurally sound flows get optimised. Bare-bones templates get rebuilt. We tell you which approach makes sense after the audit.

How long does a full flow build take?

Core flows in 2-3 weeks. Full architecture in 4-6 weeks. We move fast because we have done this 150+ times.

What revenue should we expect from flows?

Well-built flows generate 30-40% of total email revenue. For a brand doing £1M/year, that is £50K-£100K annually from automated flows alone.

Do flows work for smaller lists?

Yes. Flows are percentage-based. They work the same on a 5,000-subscriber list as a 500,000 list. Start building now so they are ready when your list grows.

Klaviyo Flows — London

Your Klaviyo flows are not underperforming. They are mostly missing.

Before: Two flows. A welcome email and an abandoned cart. Maybe three if someone set up a post-purchase thank you once and forgot about it. That is where most London brands sit. Meanwhile, the eCommerce brands that dominate email have 12-15 flows running around the clock.

Bridge: The gap between 2 flows and 15 flows is not just more emails. It is capturing revenue at every stage of the customer lifecycle. Browse abandonment for window shoppers. Post-purchase sequences for repeat business. Win-back for churning customers. VIP recognition for top spenders. Back-in-stock for sold-out products. Each flow is a revenue machine that runs automatically.

After: 12-15 flows running 24/7. Welcome converting at 15%+. Cart recovery at 10-15%. Browse abandonment capturing the 96% who never add to cart. Post-purchase driving second orders. Win-back recovering lapsing customers. Every flow personalised, segmented, and optimised. Revenue from email hits 30-40% of total.

Get Your Flow Architecture Plan15 min. No pitch deck.

10-15

Flows Per Client

15%+

Welcome Flow Conv.

30-40%

Email Revenue Target

Gold

Klaviyo Partner

What we do for London brands

Welcome series that converts

5-7 email sequence — brand intro, social proof, objection handling, urgency. A/B tested until conversion climbs above 15%.

Cart and browse recovery

Multi-step sequences with escalating tactics. Reminder, social proof, urgency. 10-15% cart recovery. Browse abandonment for the 96% who never add to cart.

Post-purchase and retention

Product education, cross-sell, review capture, replenishment reminders. The flow that generates the second purchase is worth more than the ad that generated the first.

Win-back and list hygiene

Win-back flows re-engage before customers churn. Sunset flows clean unengaged contacts. Your list stays healthy and your deliverability stays strong.

Like what you see?

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How we work

Step 01

Audit existing flows

We map what you have, identify gaps, and prioritise by revenue impact.

Step 02

Design flow architecture

Every flow blueprinted — triggers, timing, branching, segments. You approve before we build.

Step 03

Build, test, launch

Copy, design, technical setup, QA. Core flows in 2-3 weeks. Full architecture in 4-6 weeks.

Step 04

Optimise continuously

Subject lines, timing, offers tested weekly. Every flow gets better every month.

Why London brands trust us

We build Klaviyo flow systems for London brands remotely. Your flows trigger automatically based on customer behaviour — they do not care about time zones. We have architected flow systems for 150+ brands and know which flows generate the most revenue.

Questions our best clients asked first

Get your custom flow architecture plan

We will audit your current Klaviyo setup and deliver a flow-by-flow blueprint showing what to build, in what order, and the revenue each flow should generate.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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