Raleigh PPC Management
A Research Triangle DTC brand was spending $18K/month on ads. ROAS was 1.4x. Here's what changed.
They were doing everything the playbook says. Google Shopping, Meta retargeting, even some LinkedIn ads for their B2B line. But the ROAS was brutal — barely breaking even after product costs. The problem wasn't the platforms. It was the structure. Campaigns overlapped. Audiences cannibalized each other. Attribution was a mess. Nobody could tell which ad actually drove a sale.
We rebuilt everything. New campaign architecture. Proper exclusion audiences. A creative testing cadence that actually produces learnings. And most importantly — a measurement framework that tied every click to revenue, not just conversions. Within 90 days, ROAS hit 3.6x. Within six months, 4.8x. Same budget. Completely different outcome.
That's what proper paid media management looks like. At GOSH Digital, we manage Google Ads, Meta, and TikTok for eCommerce and tech brands in Raleigh who are tired of watching ad dollars disappear. The Triangle is competitive — and every dollar of ad spend needs to fight for its life. We make sure it does.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Raleigh brands
Campaign architecture that eliminates waste
We structure campaigns so audiences don't overlap, budgets don't cannibalize, and every ad group has a clear job. Clean architecture = higher ROAS.
Creative testing at scale
We test headlines, images, videos, and offers systematically. Not random A/B tests — structured experiments that tell us exactly what your audience responds to.
Attribution that actually works
We build measurement frameworks that tie clicks to revenue. You'll know exactly which campaigns, ad sets, and creatives drive real sales.
Cross-platform coordination
Google for intent capture, Meta for demand gen, TikTok for discovery. We coordinate across platforms so they amplify each other instead of competing.
How we work
Audit your ad accounts
Campaign structure, audience targeting, creative performance, bidding strategy, and attribution. You get a clear picture of what's working and what's wasting money.
Rebuild campaign architecture
New structure, clean audience segmentation, proper exclusions, and a testing roadmap. Built around your products, your margins, and your target ROAS.
Launch and test
Campaigns go live with a structured creative testing cadence. We test variables methodically so we learn fast and scale what works.
Optimize weekly, report in revenue
Bid adjustments, audience refinements, budget reallocation — all based on revenue data. You get a weekly report that speaks in dollars.
Why Raleigh brands trust us
Raleigh's eCommerce and tech market is growing fast, and the competition for attention is heating up. We manage paid media for Triangle businesses remotely — and that works because ad platforms are global. Your Google Ads and Meta campaigns don't care where the person managing them sits. They care about strategy, structure, and daily optimization. We deliver all three.
Questions our best clients asked first
Curious what better ads could look like?
No pressure. Just a conversation about your ad accounts, your goals, and whether we're the right fit. If we're not, we'll tell you.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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