Des Moines PPC Management
A Midwest eCommerce brand came to us spending $18K/month on ads with a reported 4.1x ROAS. Their actual ROAS against bank deposits was 2.1x. They had been scaling into a loss for six months.
The agency had been reporting Google and Meta numbers at face value. Both platforms were taking credit for the same purchases. Returns were not subtracted. Branded searches — people who would have bought anyway — were counted as "conversions" from the ads. The dashboard said $74K/month in ad-driven revenue. The bank showed $38K in actual incremental growth. At $18K in spend, the real math was barely breaking even.
We rebuilt the measurement framework. Real revenue from bank deposits. Proper deduplication. Returns subtracted. Branded searches separated. Then restructured campaigns: clean audiences, proper exclusions, creative testing that actually isolated variables. Within 90 days: same spend, real ROAS at 3.4x. Six months later: 4.8x — scaling profitably because the numbers were honest from the start.
GOSH Digital manages paid media for Des Moines brands with one rule: the bank account is the scoreboard. In a state that values integrity, your ad reporting should reflect the same standard. Google, Meta, TikTok — all coordinated under one strategy. We serve Iowa remotely because ad platforms need daily optimization, not a local office.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Des Moines brands
Campaign architecture for profit
Clean structure. No audience overlap. No cannibalization. Every ad group with a clear job and a revenue target.
Creative testing that teaches
Systematic testing of headlines, images, videos, and offers. Structured experiments — not random split tests that waste budget.
Real revenue attribution
Measurement tying clicks to actual bank deposits — not platform-inflated conversion numbers that look good in a slide deck.
Cross-platform coordination
Google for intent. Meta for demand generation. TikTok for discovery. Coordinated for amplification, not competition.
How we work
Audit your ad accounts
Structure, targeting, creative, bidding, attribution. Clear picture of where money is wasted and where opportunity sits.
Rebuild architecture
New structure, clean audiences, exclusions, and a testing roadmap. Built around your margins and ROAS targets.
Launch and test
Campaigns live with structured testing. Methodical variables. Fast learnings. Scale what wins.
Optimize weekly, report in revenue
Bids, audiences, and budgets adjusted on revenue data. Weekly reports in real dollars — not platform fairy tales.
Why Des Moines brands trust us
Iowa values honesty and so does our reporting. Real revenue. Real CAC. Real ROAS. We serve Des Moines remotely because ad accounts need daily optimization and honest measurement — not proximity.
Questions our best clients asked first
Honest ad reporting for honest Midwest businesses.
No pressure. Just a conversation about your accounts, your goals, and whether we are the right fit.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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