A Boise outdoor brand was spending $20K/month on ads and celebrating a 3.5x ROAS. The real number was 1.9x. Here is the rest of the story.

The agency was using Meta's default attribution window — 7-day click, 1-day view. Which means if someone saw their ad and then bought through a Google search three days later, Meta took full credit. Google also took credit for the same sale through their own attribution. The same $200 purchase showed up twice across two platforms. Multiply that by hundreds of transactions and a 3.5x ROAS becomes 1.9x when you reconcile against actual bank deposits.

We rebuilt the measurement framework first. Real revenue from the bank account. Proper deduplication across platforms. Then we restructured campaigns. Clean audiences. Proper exclusions so they stopped bidding against themselves. A testing system that produced learnings instead of noise. Within 60 days the real ROAS hit 3.1x. Within six months, 4.6x. Same budget.

GOSH Digital manages Google Ads, Meta, and TikTok for Boise brands who want real numbers. Treasure Valley businesses are too practical for inflated dashboards. We deliver honest measurement and compounding results.