Mumbai's DTC boom is real. But 85% of Indian eCommerce brands using Klaviyo have not configured it beyond the default setup.

India's DTC market is exploding. Mumbai brands are building world-class products and selling direct to consumers across India and internationally. But their email marketing infrastructure is years behind their product quality. Default Klaviyo templates. One welcome email. Basic cart abandonment. No segmentation. No lifecycle flows. No predictive analytics.

The opportunity is enormous. Indian consumers are highly responsive to email when it is personalised and relevant. The brands that build proper Klaviyo systems now — while their competitors are still sending generic blasts — will compound an advantage that becomes harder to catch every month.

We are a Klaviyo Gold Partner agency with 150+ eCommerce clients. We build the email systems that Mumbai's best DTC brands need to compete globally.