A Liverpool eCommerce brand was getting 8% of revenue from email. Within 90 days, we took it to 32%.

Here's how it looked when they came to us. They had Klaviyo. They had 45,000 subscribers. They had a welcome flow and a monthly newsletter. That was it. No abandoned cart recovery. No post-purchase sequence. No win-back. No segmentation beyond "everyone." They were paying for Klaviyo's top tier and using about 10% of its capability. Email drove 8% of their total revenue.

The honest pros and cons of their situation: they had a massive list (pro) with zero strategy behind it (con). They had repeat purchase potential (pro) with no flows to capture it (con). They had Klaviyo (pro) configured like a basic newsletter tool (con).

We rebuilt everything. Welcome flow. Abandoned cart with three stages. Post-purchase with cross-sell logic. Win-back at 60 and 90 days. Browse abandonment. Sunset flow. We segmented the list by purchase history, AOV, and engagement. Launched a campaign calendar with two to three sends per week, each targeted to the right segment. Within 90 days, email drove 32% of revenue. Within six months, 38%.

GOSH Digital does this for 150+ brands. As a Klaviyo Gold Partner, we turn underperforming email programmes into revenue machines. Your Liverpool brand is sitting on the same opportunity. GDPR-compliant, always.