A Napa winery was spending $5K/month on Meta ads targeting "wine lovers." ROAS was 1.3x — barely break-even. We retargeted tasting room visitors who had not joined the wine club. ROAS hit 8x.

Here is the insight that changes everything for Napa businesses: your warmest audience is people who have already visited. They tasted your wine. They loved the experience. They just did not join the club or buy online before they left. Retargeting those people with a specific offer converts at rates that cold audiences never will.

Most Napa ad budgets target cold audiences — "wine lovers" or "Napa Valley interest" segments with millions of people. These are expensive audiences with low intent. The visitors who already know your brand, tasted your product, and went home without buying? That is the highest-ROI audience you can target.

We build Napa paid media strategies that prioritize warm audiences first, then use cold campaigns to fill the top of the funnel. Revenue-focused, seasonally optimized, and measured by reservations and sales — not impressions.