The average wine club loses 30% of members annually. Most of those cancellations are preventable with the right email programme. Yours probably does not have one.

Attention: Wine club churn is the silent killer of Napa direct-to-consumer revenue. A 30% annual churn rate means your entire membership turns over every 3.3 years. You are running on a treadmill — constantly acquiring to replace the members walking out the back door.

Interest: The wineries with low churn share one thing: consistent, valuable communication between shipments. Not just "your shipment is coming." Content that deepens the relationship — winemaker notes, harvest updates, pairing guides, member events, and personalized recommendations based on purchase history.

Desire: A wine club email programme that reduces churn below 20%. Post-visit flows that convert tasting room guests into members. Segmented campaigns that send Cab lovers Cab content and Pinot drinkers Pinot stories. Reactivation flows that save at-risk members before they cancel.

Action: Book a strategy call. We will review your current email and wine club programme and show you where retention revenue is hiding.