A client asked us if selling on Amazon would kill their DTC business. We helped them do both — DTC grew 22% while Amazon added $380K.

They were worried. And honestly, the concern was valid. Plenty of brands launch on Amazon and watch their Shopify sales drop because customers discover they can get the same product with Prime shipping. The margins are lower on Amazon. The brand experience is worse. And suddenly your DTC channel — the one you built with better margins and customer relationships — starts shrinking.

But that only happens when marketplace and DTC are not coordinated. When the same products are the same prices on both channels, customers choose convenience. When there is no differentiation between what you sell on Amazon versus your own site, you are competing with yourself.

We build marketplace strategies that make each channel serve a different purpose. Amazon for discovery and acquisition — limited SKU selection, competitive pricing, driving new customers into your ecosystem. DTC for the full brand experience — exclusive products, bundles, subscriptions, loyalty, and the full margin. Marketplace as the front door. DTC as the home.

That client? Amazon brought in $380K of new revenue, mostly from customers who had never heard of the brand. DTC grew 22% because we used Amazon as an acquisition channel, not a replacement for their store.